You can't afford NOT to have one of these in your business

cash flows Oct 19, 2020

A couple of weeks ago, I was debating pulling the trigger on a high-cost course/certification that I had been wanting to tackle for quite a while.  I mean, this thing wasn't cheap - it's a five-figure investment for the course and certification.  

I decided the time was right and so I went for it! 

So I'm talking to a buddy about it and he says "How do you even know if your business can afford something like this? I feel like when it comes time for me to make big spending decision I either get paralyzed and do nothing or I'm just crossing my fingers and hoping it works out."

Believe it or not, as an outsourced CFO and a business coach, questions about "can I afford to do this" or "how much cash do I need in the bank" are probably THE MOST COMMON questions I get asked.

Just like my friend said, most entrepreneurs get stuck in one of two places when it comes to spending decisions:
1. They get paralyzed and don't spend out of fear or 
2. They...

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